From Better to First: The Shift in Focus That Can Catapult Your Business
It's all about reframing the conversation. If you find your product in the shadow of a giant like Coca-Cola or Apple, just remember ...
top of page
Anza Goodbar
Aug 103 min read
Transform Your Business with the First Law of Marketing: Be the Leader, Not the Follower
Marketing is less about the product itself and more about the perception it holds in the minds of your potential customers. Reflect on your
7 views0 comments
Anza Goodbar
Aug 83 min read
Competitor Research: The Key to Better Decision-Making and Business Success
Whether you're interested in consumer behavior, market trends, or product feedback, there's a research method tailored for you.
3 views0 comments
Anza Goodbar
Jul 193 min read
Beyond Demographics: How Understanding Your Customers' Emotions Can Transform Your Business
As a business owner, your ability to connect with your current and future clients on an emotional level can transform your business.
5 views0 comments
Anza Goodbar
Jul 12 min read
Maximizing Entrepreneurial Joy: Strategies for Women in Business
In the whirlwind of entrepreneurship, it's too easy to get bogged down by the minutiae of daily tasks that zap your enthusiasm and...
14 views0 comments
Anza Goodbar
Jul 13 min read
5 Strategies to Help Small Business Owners Reach New Audiences
Getting in front of new people as a small business owner is undoubtedly one of the most challenging yet critical tasks you'll encounter.
6 views0 comments
Anza Goodbar
Jun 293 min read
Data-Driven Success: How A Laser-Focused Social Media Strategy Led to a 752.4% Increase in Engagement
Such increases are more than statistics—they are a measure of deeper connections, meaningful interactions, and resonating messages ...
3 views0 comments
Anza Goodbar
Jun 193 min read
Infuse Soul into Your Branding Strategy: It's the Heartbeat of Your Business
Picture this... You walk into a room filled with people. Those who know who you are, what you stand for, and what you have to offer...
5 views0 comments
Anza Goodbar
Jun 174 min read
10 Steps I Use to Make My Marketing Strategy Manageable and Effective
It's easy to become paralyzed by the sheer volume of content required for newsletters, social media, blogs, webinars, and more.
6 views0 comments
Anza Goodbar
Jun 122 min read
Consistency is Key: How Small Business Owners Can Build Brand Recognition with C.O.N.T.E.N.T.
It's time to unlock the power of C.O.N.T.E.N.T. -These secret ingredients will boost your brand and create unwavering customer loyalty.
3 views0 comments
Anza Goodbar
Jun 103 min read
How I Streamlined My Content Creation: 7 Tips for Stress-Free Marketing
I understand the importance of effective business development and the significant role that consistent content plays in achieving it.
6 views0 comments
Anza Goodbar
May 244 min read
Building Trust and Credibility: 5 Ways a Strong Branding Message Can Transform Your Business
A strong branding message is not just a luxury, it is a necessity. It's an investment in communicating your identity.
3 views0 comments
Anza Goodbar
May 212 min read
10 Common Content Creation Challenges for Women Entrepreneurs - and How to Conquer Them
As we're all well aware, owning and managing a small business comes with its own set of unique challenges ...
12 views0 comments
Anza Goodbar
May 54 min read
From Setbacks to Success: The Power of Hope and Resilience
In 2004, everything changed. After graduating from college (that's a story. for another day), I made the decision to step out on my own...
10 views0 comments
Anza Goodbar
May 23 min read
Why Your Sales Page Needs a Compelling Story - And How to Craft Yours Today!
As a woman entrepreneur and small business owner, I understand the challenges of trying to increase sales ...
13 views0 comments
Anza Goodbar
May 23 min read
Building a Powerful Personal Brand Takes Time and Effort: 5 Strategies to Stay the Course
As a serial entrepreneur and content creator for 15+ years, I’ve seen firsthand the transformative power of a well-crafted personal brand.
19 views0 comments
Anza Goodbar
May 23 min read
Discover the 5 Tips That Helped Me Connect with My Audience and Drive More Engagement
I want to share some valuable tips for creating engaging social media posts that can help you boost your online presence without wasting...
7 views0 comments
bottom of page