The Law of Duality: How Small Businesses Can Thrive in a Two-Horse Race
When a new product or service hits the market, the competition is fierce. Whether it’s a new restaurant in town, a boutique clothing store..
top of page
Anza Goodbar
- Sep 16
- 3 min
Understanding Your Place on the Ladder: A Small Business Owner’s Guide to Strategic Marketing
As a small business owner, the path to success involves not just offering a great product or service...
2 views0 comments
Anza Goodbar
- Sep 13
- 3 min
Own the Word, Own the Market: The Power of Focus for Entrepreneurs
The key to finding your word is simplicity. The most effective words are simple, benefit-driven, and come straight out of the dictionary.
4 views0 comments
Anza Goodbar
- Sep 2
- 4 min
The Law of Perception: How Marketing is a Battle of Minds, Not Products
Consider this: if a product is perceived as high-quality and desirable, it will likely succeed...
4 views0 comments
Anza Goodbar
- Aug 10
- 3 min
Netscape vs. Internet Explorer: How the Law of the Mind Determined the Browser Wars
Brands like Google, Kleenex, or Band-Aid have become synonymous with their respective categories not just by leading the market ...
5 views0 comments
Anza Goodbar
- Aug 10
- 3 min
From Better to First: The Shift in Focus That Can Catapult Your Business
It's all about reframing the conversation. If you find your product in the shadow of a giant like Coca-Cola or Apple, just remember ...
4 views0 comments
Anza Goodbar
- Aug 10
- 3 min
Transform Your Business with the First Law of Marketing: Be the Leader, Not the Follower
Marketing is less about the product itself and more about the perception it holds in the minds of your potential customers. Reflect on your
6 views0 comments
Anza Goodbar
- Aug 8
- 3 min
Competitor Research: The Key to Better Decision-Making and Business Success
Whether you're interested in consumer behavior, market trends, or product feedback, there's a research method tailored for you.
2 views0 comments
Anza Goodbar
- Jul 19
- 3 min
Beyond Demographics: How Understanding Your Customers' Emotions Can Transform Your Business
As a business owner, your ability to connect with your current and future clients on an emotional level can transform your business.
4 views0 comments
Anza Goodbar
- Jul 1
- 2 min
Maximizing Entrepreneurial Joy: Strategies for Women in Business
In the whirlwind of entrepreneurship, it's too easy to get bogged down by the minutiae of daily tasks that zap your enthusiasm and...
13 views0 comments
Anza Goodbar
- Jul 1
- 3 min
5 Strategies to Help Small Business Owners Reach New Audiences
Getting in front of new people as a small business owner is undoubtedly one of the most challenging yet critical tasks you'll encounter.
5 views0 comments
Anza Goodbar
- Jun 29
- 3 min
Data-Driven Success: How A Laser-Focused Social Media Strategy Led to a 752.4% Increase in Engagement
Such increases are more than statistics—they are a measure of deeper connections, meaningful interactions, and resonating messages ...
2 views0 comments
Anza Goodbar
- Jun 19
- 3 min
Infuse Soul into Your Branding Strategy: It's the Heartbeat of Your Business
Picture this... You walk into a room filled with people. Those who know who you are, what you stand for, and what you have to offer...
4 views0 comments
Anza Goodbar
- Jun 17
- 4 min
10 Steps I Use to Make My Marketing Strategy Manageable and Effective
It's easy to become paralyzed by the sheer volume of content required for newsletters, social media, blogs, webinars, and more.
5 views0 comments
Anza Goodbar
- Jun 12
- 2 min
Consistency is Key: How Small Business Owners Can Build Brand Recognition with C.O.N.T.E.N.T.
It's time to unlock the power of C.O.N.T.E.N.T. -These secret ingredients will boost your brand and create unwavering customer loyalty.
3 views0 comments
Anza Goodbar
- Jun 10
- 3 min
How I Streamlined My Content Creation: 7 Tips for Stress-Free Marketing
I understand the importance of effective business development and the significant role that consistent content plays in achieving it.
5 views0 comments
Anza Goodbar
- May 24
- 4 min
Building Trust and Credibility: 5 Ways a Strong Branding Message Can Transform Your Business
A strong branding message is not just a luxury, it is a necessity. It's an investment in communicating your identity.
3 views0 comments
Anza Goodbar
- May 21
- 2 min
10 Common Content Creation Challenges for Women Entrepreneurs - and How to Conquer Them
As we're all well aware, owning and managing a small business comes with its own set of unique challenges ...
10 views0 comments
Anza Goodbar
- May 5
- 4 min
From Setbacks to Success: The Power of Hope and Resilience
In 2004, everything changed. After graduating from college (that's a story. for another day), I made the decision to step out on my own...
10 views0 comments
Anza Goodbar
- May 2
- 3 min
Why Your Sales Page Needs a Compelling Story - And How to Craft Yours Today!
As a woman entrepreneur and small business owner, I understand the challenges of trying to increase sales ...
12 views0 comments
5910 S. University Blvd.
Ste C-18 #244
Greenwood Village, CO. 80121
Contact Us:
bottom of page