5-Star SmarterQueue Review: A Game-Changer for Social Media Management
If you’ve been on the hunt for a social media scheduling tool that truly understands your needs as a business owner, look no further ...
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Anza Goodbar
Oct 272 min read
From Idea to Impact: How to Secure Resources for Your Business Growth
A well-structured business plan is essential for attracting investors or securing loans. Your plan should clearly articulate your business m
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Anza Goodbar
Oct 273 min read
Why Trends Outlast Fads (And How to Use Them to Grow Your Brand)
Trends that resonate with your brand’s core values will help create a connection with your audience that goes beyond the latest craze. By id
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Anza Goodbar
Oct 273 min read
Is Hype Hurting Your Brand? How to Use It Wisely for Lasting Success
Real success and brand strength come from a foundation of trust and value, not just temporary excitement. When things are going well, a bran
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Anza Goodbar
Oct 273 min read
Fail Better: How to Use the Law of Failure to Fuel Business Growth
One common mistake many companies make is spending too much time and resources on attempts to “fix” something that isn’t resonating. This is
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Anza Goodbar
Oct 272 min read
Ego is the Enemy: How to Keep Success From Derailing Your Marketing Strategy
Success often tempts brands to branch out, applying their name to unrelated products or services in hopes of capitalizing on recognition. Ho
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Anza Goodbar
Oct 273 min read
From Trend Watching to Tactical Moves: How to Make Your Marketing Strategy Future-Ready
Let's face it, we like to use the easy button which makes it tempting to rely on predictions and forecasts. Yet, as the Law of...
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Anza Goodbar
Oct 274 min read
4 Steps to Use the Law of Singularity to Strengthen Your Marketing Strategy
The Law of Singularity says that instead of trying multiple approaches to beat competitors, businesses should focus on one impactful action
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Anza Goodbar
Oct 84 min read
Embracing Candor: How Women-Led Businesses Can Turn Flaws into Powerful Brand Messages
When you openly admit a flaw, something remarkable happens. Your audience immediately accepts it as the truth.
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Anza Goodbar
Oct 84 min read
Stand Out and Be Seen: How Women-Led Businesses Can Create Marketing That Converts
The first step in creating marketing that converts is to identify an attribute that you can own.
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Anza Goodbar
Oct 83 min read
Overcoming Marketing Frustration: The Power of Sacrifice for Women-Led Businesses
In today’s world, businesses fall into two categories: big, highly diversified generalists, or small, narrowly focused specialists.
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Anza Goodbar
Oct 73 min read
Stop Trying to Be Everything: A Guide for Women-Led Businesses to Refocus Their Marketing Efforts
Growth is great, but it should be intentional. Resist the urge to jump into new markets or launch new products without a well-thought-out pl
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Anza Goodbar
Oct 73 min read
Why Your Marketing Efforts Aren’t Yielding Immediate Results—and Why That’s Okay
he Law of Perspective tells us that immediate success is rare in marketing. In fact, quick results can sometimes lead to temporary spikes th
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Anza Goodbar
Oct 74 min read
The Law of Diversion: How Women-Led Small Businesses Can Thrive in Marketing & Content Creation
Diversify your brand strategically rather than trying to fit everything under one umbrella.
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Anza Goodbar
Oct 53 min read
The Power of Being No. 2: Embracing the Law of the Opposite
To successfully implement The Law of the Opposite, you need to first understand the essence of your competitor.
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Anza Goodbar
Sep 233 min read
The Law of Duality: How Small Businesses Can Thrive in a Two-Horse Race
When a new product or service hits the market, the competition is fierce. Whether it’s a new restaurant in town, a boutique clothing store..
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Anza Goodbar
Sep 163 min read
Understanding Your Place on the Ladder: A Small Business Owner’s Guide to Strategic Marketing
As a small business owner, the path to success involves not just offering a great product or service...
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Anza Goodbar
Sep 133 min read
Own the Word, Own the Market: The Power of Focus for Entrepreneurs
The key to finding your word is simplicity. The most effective words are simple, benefit-driven, and come straight out of the dictionary.
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Anza Goodbar
Sep 24 min read
The Law of Perception: How Marketing is a Battle of Minds, Not Products
Consider this: if a product is perceived as high-quality and desirable, it will likely succeed...
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Anza Goodbar
Aug 103 min read
Netscape vs. Internet Explorer: How the Law of the Mind Determined the Browser Wars
Brands like Google, Kleenex, or Band-Aid have become synonymous with their respective categories not just by leading the market ...
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