Own the Word, Own the Market: The Power of Focus for Entrepreneurs
The key to finding your word is simplicity. The most effective words are simple, benefit-driven, and come straight out of the dictionary.
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Anza Goodbar
- Aug 10
- 3 min
Netscape vs. Internet Explorer: How the Law of the Mind Determined the Browser Wars
Brands like Google, Kleenex, or Band-Aid have become synonymous with their respective categories not just by leading the market ...
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Anza Goodbar
- Aug 10
- 3 min
From Better to First: The Shift in Focus That Can Catapult Your Business
It's all about reframing the conversation. If you find your product in the shadow of a giant like Coca-Cola or Apple, just remember ...
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Anza Goodbar
- Aug 10
- 3 min
Transform Your Business with the First Law of Marketing: Be the Leader, Not the Follower
Marketing is less about the product itself and more about the perception it holds in the minds of your potential customers. Reflect on your
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